Central route to persuasion refers to one of two types of cognitive processes by which persuasion occurs.
In the central route, consumers focus on the product messages in the ad, interpret them, form beliefs about product attributes and consequences, and integrate these meanings to form brand attitudes and intentions.
Other definition:
Central route to persuasion refers to the case whereby people elaborate on a persuasive communication, listening carefully to and thinking about the arguments; this occurs when people have both the ability and the motivation to listen carefully to a communication
Other /More definition:
Central route to persuasion refers to persuasion that occurs when interested people focus on the arguments and respond with favorable thoughts.
Related Articles | |
| Yale Attitude Change approach at psychology-glossary.com | ■■■■■■ |
Yale Attitude Change approach refers to the study of the conditions under which people are most likely . . . Read More | |
| Acceptance at psychology-glossary.com | ■■■■■ |
Acceptance, in spirituality, mindfulness, and human psychology, usually refers to the experience of a . . . Read More | |
| False consensus effect at psychology-glossary.com | ■■■■■ |
False consensus effect refers to man's incorrect belief that others agree with himIt is the tendency . . . Read More | |
| Social Comparison at psychology-glossary.com | ■■■■■ |
Social Comparison means examining the difference between oneself and another personOther /More definition:Social . . . Read More | |
| Authoritarian personality at psychology-glossary.com | ■■■■■ |
Authoritarian personality : Authoritarian personality refers to a cluster of personal attributes (eg., . . . Read More | |
| False uniqueness effect at psychology-glossary.com | ■■■■■ |
False uniqueness effect refers to the tendency to underestimate the commonality of one's abilities and . . . Read More | |
| Attribution theory at psychology-glossary.com | ■■■■■ |
Attribution theory : Attribution theory refers to a theory that looks for regularities in the ways in . . . Read More | |
| Proprium at psychology-glossary.com | ■■■■■ |
Proprium is Allport's term for the Ego or Self. In Allport’s theory, Proprium, is the aspect of personality . . . Read More | |
| Homo sapiens at psychology-glossary.com | ■■■■■ |
Homo sapiens is the technical name for the species to which all human beings belongHomo sapiens is the . . . Read More | |
| Hypocrisy induction at psychology-glossary.com | ■■■■■ |
Hypocrisy induction refers to a technique for effecting behavior change by confronting people with the . . . Read More | |