Glossary K

Knock Off or Copycat Goods means counterfeited products

Knowledge is defined as a body of information needed to perform a task; any information that the perceiver brings to a situation. Please see also Top-down processing.

Knowledge base refers to the general background knowledge a person possesses that influences most cognitive task performance.

Knowledge bias is defined as the tendency to disregard a message if one believes that the source lacks accurate and detailed knowledge.

Knowledge representation refers to the mental depiction, storage, and organization of information. Knowledge representation, likewise is the form for what a person know in his/her mind about things, ideas, events, and so on that exist outside his/her mind

Knowledge structures is defined as organized packets of information that are stored in memory

Knowledge test refers to a test that measures the level of an employee’s knowledge about a job-related topic.