Acquisition

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Acquisition

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Acquisition refers to the process by which people notice and pay attention to information in the environment; because people cannot perceive everything that is happening around them, they acquire only a subset of the information available in the environment. Acquisition is defined in social psychology as the process by which people notice and pay attention to information in the environment; people cannot perceive everything that is happening around them, so they acquire only a subset of the information available in the environment.