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Balance theory PDF Print E-mail
Tuesday, 29 August 2006 01:00
Balance Theory refers to the formulations of Heider and of Newcomb that specify the relationships among (a) an individual's liking for another person; (b) his or her Attitude about given top ic; and; ©the other person's attitude about the same topic. Balance- liking plus agreement results in a positive emotional state. Imbalance - liking plus disagreement results in a negative state and a desire to restore balance. Nonbalance - disliking plus either agreement or disagreement leads to indifference.
 
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