Theory of correspondent inferences refers to how behavior relates to the social norms for the current situation. ie. sarcastic in a job interview vs. sarcastic with friends. Page 82.
Two-factor theory of emotion. arousal x label = emotion. Page 449.
Two-step flow of communication. The process by which media influence often occurs through opinion leaders, who in turn influence others. PageQuelle: Gloria Buenavista - 84863/2006-08-28
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