Averaging versus adding model refers to a model proposed by Anderson that postulates that our impressions are based more on the average value of each impression than on the sum of th e values for each impression.

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ACT at psychology-glossary.com■■■
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Parallel connection at environment-database.eu■■■
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Average at environment-database.eu■■■
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Mean at psychology-glossary.com■■■
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SEM at environment-database.eu■■
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