Glossary L
Glossary L
Deutsch: Lockvogelangebot / Español: Técnica del bajo precio / Português: Técnica do preço baixo / Français: Technique du prix bas / Italiano: Tecnica del prezzo basso
Low Balling is a psychological tactic often discussed in the context of social psychology, particularly within the realms of persuasion and compliance techniques. It involves initially offering a product or service at a significantly lower price than its actual cost to attract customers. Once the customer commits to the purchase, the price is then increased. Despite the price hike, individuals often stick with their decision to make the purchase due to a combination of commitment and the psychological cost of changing a decision.
Low-ball technique refers to a strategy to gain compliance by making a very attractive initial offer to get a person to agree to an action and then making the terms less favourable.