Glossary B
Glossary B
Deutsch: Markenbildung / Español: Branding / Português: Branding / Français: Branding / Italiano: Branding
Branding in the context of psychology refers to the use of psychological principles to create a unique identity, image, and experience associated with a product, service, or organization in the minds of consumers. This process involves understanding how consumers think, feel, and behave in relation to brands, and using this understanding to influence their perceptions and behaviors. Branding seeks not only to differentiate a product or service from its competitors but also to connect with consumers on an emotional level, fostering loyalty and trust.
Breach of confidentiality refers to a critical ethical and legal issue that addresses the importance of the confidential nature of the helping relationship and that confidentiality should only be broken under extreme circumstances such as when there is a "duty to warn. ”