Glossary B

Brainwashing refers to engineered or forced attitude change involving a captive audience.

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Brainwriting refers to brainstorming sessions that involve generating new ideas in writing rather than orally, usually by asking members to add their own ideas to a circulating list.

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Brand loyalty refers to the degree to which a customer holds a positive attitude toward a brand, has a commitment to it, and intends to continue purchasing it

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Brand name refers to the commercial name given to a drug by its manufacturer

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Deutsch: Markenbildung / Español: Branding / Português: Branding / Français: Branding / Italiano: Branding

Branding in the context of psychology refers to the use of psychological principles to create a unique identity, image, and experience associated with a product, service, or organization in the minds of consumers. This process involves understanding how consumers think, feel, and behave in relation to brands, and using this understanding to influence their perceptions and behaviors. Branding seeks not only to differentiate a product or service from its competitors but also to connect with consumers on an emotional level, fostering loyalty and trust.

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Braxton-Hicks contractions refers to intermittent contractions of the uterus after the third month of pregnancy; the first, usually painless, contractions of childbirth.

Brazelton Neonatal Behavioral Assessment Scale refers to a measure of a newborn's motor behavior, response to stress, adaptive behavior, and control over physiological state.

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Breach of confidentiality refers to a critical ethical and legal issue that addresses the importance of the confidential nature of the helping relationship and that confidentiality should only be broken under extreme circumstances such as when there is a "duty to warn. ”