Glossary / Lexicon
Hard sell
Hard sell is defined as an advertising strategy that relies on presenting information about the positive features of a product
Related Articles | |
Base-rate fallacy at psychology-glossary.com | ■■■ |
Base-rate fallacy refers to the failure to consider the likelihood that a person, place or thing is a . . . Read More | |
Focused attention at psychology-glossary.com | ■■■ |
Focused attention is attending to one information source, while disregarding other sources of informationa . . . Read More | |
Temporal coding at psychology-glossary.com | ■■■ |
Temporal coding refers to the connection between the frequency of a sound stimulus and the timing of . . . Read More | |
Category format at psychology-glossary.com | ■■■ |
Category format refers to a rating-scale format that usually uses the categories 1 to 10. In psychology, . . . Read More | |
Feature at psychology-glossary.com | ■■■ |
Feature is defined as a component, or part, of an object, event, or representation. In the psychology . . . Read More | |
Imaginal scanning at psychology-glossary.com | ■■■ |
Imaginal scanning refers to a task in which a participant is asked to form a mental image and to scan . . . Read More | |
Monocular depth cues at psychology-glossary.com | ■■■ |
Monocular depth cues is defined as perceptual features that impart information about distance and three-dimensional . . . Read More | |
Prestriate cortex at psychology-glossary.com | ■■■ |
Prestriate cortex refers to Secondary association processes primary features of visual information such . . . Read More | |
Principle of visual analysis at psychology-glossary.com | ■■■ |
Principle of visual analysis is finding differences that look convincing. If conditions are divided and . . . Read More | |
Attention-grabbing at psychology-glossary.com | ■■■ |
Attention-grabbing in the context of psychology refers to stimuli or actions that effectively capture . . . Read More |