"Today I met with a subliminal advertising executive for just a second."--Steven Wright
 

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Bogus pipeline
Bogus pipeline refers to a procedure that fools people into disclosing their attitudes. Participants are first convinced that a machine can use their psychological responses to measure their private attitudes, then they are asked to predict the machine's Reading, thus revealing their attitudes. It refers also to a phony lie-detector device that is sometimes used to get respondents to give truthful answers to sensitive questions. It is a procedure that fools people into disclosing their attitudes. Participants are first convinced that a machine can use their psychological responses to measure their private attitudes. Then they are asked to predict the machine's reading, thus revealing their attitudes.
 
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