Attitude a key concept of social psychology refers to a favorable or unfavorable evaluative reaction toward something or someone, exhibited in one's beliefs , feelings , or intended behavior. Attitudes are relatively enduring views on people, behaviour, or events.
Other definition:
An attitude describes a set of beliefs or views held about something and is defined in consumer psychology as an enduring inclination or tendency to respond to a brand or product in a specific way.
It consists of three related elements: knowledge, beliefs and associations regarding the object; emotional attachment and a positive or negative evaluation; and behavioural intentions towards the object - purchasing intention, or willingness to become involved. Collecting expressed attitudes (whether by qualitative or quantitative means) has traditionally been a core activity within market research, since attitudes were assumed to be linked with actual behaviour and to be stable over time. Both these assumptions have been increasingly questioned.
List of books: Attitude
Other /More definition:
Attitude refers to a learned tendency to respond to people, objects, or institutions in a positive or negative way; a favorable or unfavorable evaluative reaction toward something or someone, exhibited in one's beliefs, feelings, or intended behavior. Moreover, Attitude is a tendency to respond positively (favorably) or negatively (unfavorably) to certain persons, objects, or situations.

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