If one does not understand a person, one tends to regard him as a fool. - Carl Gustav Jung
 
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Overjustification effect
Overjustification effect refers to the case whereby people view their behavior as caused by compelling extrinsic reasons, making them underestimate the extent to which their behavior was caused by intrinsic reasons

the result of bribing people to do what they already like doing; they may then see their action as externally controlled rather than intrinsically appealing.
 
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