"I have such poor vision I can date anybody."--Garry Shandling
 
 
Gain-loss effect
Gain-loss effect refers to the finding that we like people the most if we feel we have gained in their estimation of us (i.e., if they initially disliked us but now like us) and that we dislike people the most if we feel we have lost their favor (i.e., if they initially liked us but now dislike us)
 
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