Glossary / Lexicon

Fear-arousing communication refers to persuasive messages that attempt to change people's attitudes by . . . Read More

Persuasion is defined as a deliberate attempt to change attitudes or beliefs with information and argumentsthe . . . Read More

The Cognitive response theory refers to a model of persuasion that assumes that the impact of a message . . . Read More

Yale Attitude Change approach refers to the study of the conditions under which people are most likely . . . Read More

ELM (Elaboration Likelihood Model) : ELM is the acronym of Elaboration Likelihood Model which is a theory . . . Read More

Forewarning effects when people who learn that a person is going to attempt to persuade them are better . . . Read More

Paradoxical intention refers to a technique described by Frankl in which the client is told to consciously . . . Read More

Fear appeals is defined as efforts to change attitudes by arousing fear to induce the motivation to change . . . Read More

Peripheral route to attitude change refers to the process that occurs when people are either unmotivated . . . Read More

Elaboration likelihood model: elaboration likelihood model the Theory that there are two ways in which . . . Read More