Glossary / Lexicon
chromosome refers to the shorter of the two (2) sex chromosomes ; normal males have one Y chromosome, whereas females have none. Y chromosome, moreover refers to the male chromosome contributed by the father; produces a male when paired with an X chromosome. Fathers may give either an X or a Y chromosome to their off spring.
Attitude Change approach refers to the study of the conditions under which people are most likely to change their attitudes in response to persuasive messages; researchers in this tradition focus on "who said what to whom"-that is, on the source of the communication , the nature of the communication, and the nature of the audience