Fear-arousing communication refers to persuasive messages that attempt to change people's attitudes by arousing their fears.

Fear-arousing communication is a concept in psychology that refers to the use of messages or stimuli that are designed to create fear in order to influence attitudes and behavior. The goal of fear-arousing communication is to motivate people to take action to reduce the perceived threat. Here are some examples of how fear-arousing communication is used in psychology:

  • Health promotion: Fear-arousing communication is often used in public health campaigns to encourage people to adopt healthy behaviors or avoid risky behaviors. For example, a campaign might use graphic images of the negative consequences of smoking to discourage people from smoking.

  • Advertising: Fear-arousing communication is also used in advertising to create a sense of urgency or need for a product or service. For example, an advertisement for home security systems might highlight the dangers of home break-ins in order to persuade people to purchase the product.

  • Politics: Fear-arousing communication is sometimes used in political campaigns to influence public opinion or motivate people to vote. For example, a political ad might use images of terrorist attacks to create fear and encourage people to support a particular candidate.

  • Persuasion: Fear-arousing communication can also be used in interpersonal communication to persuade others to take a particular action or adopt a particular attitude. For example, a parent might use fear-arousing communication to encourage their child to wear a helmet while riding a bike.

It is important to note that fear-arousing communication can be effective in motivating behavior change, but it can also have negative consequences. If the message is too extreme or the person perceives that the threat is beyond their control, it can lead to feelings of helplessness or anxiety. Therefore, it is important to carefully consider the content and delivery of fear-arousing communication in order to achieve the desired outcome.


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