Persona refers to an archetype representing the roles that people play in response to social demands of others. It is the "mask" or disguise that individuals assume when superficially intera
cting with their environment. It may often be at variance with their true identities.
Persona is a Jungian term for the public mask individuals show to the world which censors personal attributes and desires that may be socially unacceptable.
Lexicon of Psychology - Terms, Treatments, Biographies,
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