Heuristic-systematic model of persuasion refers to the theory that there are two (2) ways in which persuasive communications can cause attitude change; people either systematically process the merits of the arguments or use mental shortcuts (Heuristics ), such as "Length equals strength"

Related Articles

ELM (Elaboration Likelihood Model) at psychology-glossary.com■■■■■■■■
ELM (Elaboration Likelihood Model) : ELM is the acronym of Elaboration Likelihood Model which is a theory . . . Read More
Elaboration likelihood model at psychology-glossary.com■■■■■■■■
Elaboration likelihood model: elaboration likelihood model the Theory that there are two ways in which . . . Read More
Cognitive response theory at psychology-glossary.com■■■■■■■
The Cognitive response theory refers to a model of persuasion that assumes that the impact of a message . . . Read More
Transtheoretical at psychology-glossary.com■■■■■■
Transtheoretical: A transtheoretical model of behavior change is an analysis of the health behavior change . . . Read More
Peripheral route to attitude change at psychology-glossary.com■■■■■■
Peripheral route to attitude change refers to the process that occurs when people are either unmotivated . . . Read More
Persuasion at psychology-glossary.com■■■■■■
Persuasion is defined as a deliberate attempt to change attitudes or beliefs with information and argumentsthe . . . Read More
Lever at psychology-glossary.com■■■■■■
Lever is defined as a rigid bar (bone) that moves about an axis. In psychology, the term lever can refer . . . Read More
Central route to persuasion at psychology-glossary.com■■■■■■
Central route to persuasion refers to one of two types of cognitive processes by which persuasion occurs. . . . Read More
Convert communicators at psychology-glossary.com■■■■■■
Convert communicators refer to people perceived as credible sources because they are arguing against . . . Read More
Transtheoretical Model at psychology-glossary.com■■■■■
Transtheoretical Model refers to the major theory of health behavior change that identifies common themes . . . Read More