Persuasion is defined as a  deliberate attempt to change attitudes or beliefs with information and arguments;  the process by which a message induces change in beliefs, attitudes, or behaviors.

It is the  communication of arguments and information intended to change another person's attitudes. Persuasion involves convincing another party to change their attitude and/or their behavior. The term Persuasion is  generally used in a more postive sense, although this can be done through coercion to refer to emotional or rational appeals based on common values and understandings.

Related Articles

Central route to persuasion at psychology-glossary.com■■■■■■
Central route to persuasion refers to one of two types of cognitive processes by which persuasion occurs. . . . Read More
Cognitive response theory at psychology-glossary.com■■■■■■
The Cognitive response theory refers to a model of persuasion that assumes that the impact of a message . . . Read More
Heuristic-systematic model of persuasion at psychology-glossary.com■■■■■■
Heuristic-systematic model of persuasion refers to the theory that there are two (2) ways in which persuasive . . . Read More
Forewarning effects at psychology-glossary.com■■■■■
Forewarning effects when people who learn that a person is going to attempt to persuade them are better . . . Read More
Inoculation theory at psychology-glossary.com■■■■■
Inoculation theory refers to a model of building resistance to persuasion by exposing people to arguments . . . Read More
ELM (Elaboration Likelihood Model) at psychology-glossary.com■■■■■
- ELM (Elaboration Likelihood Model) : ELM is the acronym of Elaboration Likelihood Model which is a . . . Read More
Heuristic persuasion at psychology-glossary.com■■■■■
Heuristic persuasion: Heuristic persuasion attitude change resulting from cues which indicate that the . . . Read More
Sexuality education at psychology-glossary.com■■■■■
Sexuality education: Sexuality education rrefers to the lifelong process of acquiring information about . . . Read More
Mind control at psychology-glossary.com■■■■
Mind control refers to all coercive psychological systems, such as brainwashing, thought reform, and . . . Read More
Message learning approach at psychology-glossary.com■■■■
Message learning approach: Message learning approach refers to an approach to studying persuasion developed . . . Read More