Mapping refers to a very powerful enabling technique which allows people's own categorisations and understandings of an issue or a market to be exposed and explored. Mapping involves asking interviewees or group participants to sort or "map" objects or representations of objects according to how they are seen or thought of. In problem solving, Mapping is the set of correspondences between a source and target problem; how the two (2) problems "map" onto each other

Related Articles

Ethical issues at psychology-glossary.com■■■
Ethical issues is defined as a variety of problems concerning the treatment of research participants, . . . Read More
School psychologists at psychology-glossary.com■■■
School psychologists refer to a type/kind of psychologists who work with educators to promote the intellectual, . . . Read More
Paradigm at psychology-glossary.com■■■
Paradigm is defined as a body of knowledge that selects and highlights certain issues for study. It includes . . . Read More
Ego ideal at psychology-glossary.com■■■
Ego ideal refers to a representation in the child of Values that are approved by the parents. It is present . . . Read More
Context effect at psychology-glossary.com■■■
Context effect refers to the effect on a cognitive process (for example "perception) of the information . . . Read More
IAT at psychology-glossary.com■■■
IAT isthe abbreviations of Implicit Association Test which refers to a reaction time procedure that provides . . . Read More
Implicit Association Test (IAT) at psychology-glossary.com■■■
- Implicit Association Test (IAT) : Implicit Association Test or IAT refers to a reaction time procedure . . . Read More
Irritable Aggression at psychology-glossary.com■■■
Irritable Aggression (aggression directed towards an available target induced by some sort of frustration . . . Read More
Therapy at psychology-glossary.com■■■
- In the field of psychology, therapy, also known as psychotherapy or counseling, refers to the treatment . . . Read More
Thematic Apperception Test at psychology-glossary.com■■■
Thematic Apperception Test: Thematic Apperception Test refers to an exercise originating in psychotherapy, . . . Read More