Glossary / Lexicon

Mapping refers to a very powerful enabling technique which allows people's own categorisations and understandings of an issue or a market to be exposed and explored. Mapping involves asking interviewees or group participants to sort or "map" objects or representations of objects according to how they are seen or thought of. In problem solving, Mapping is the set of correspondences between a source and target problem; how the two (2) problems "map" onto each other