Word association refers to a simple enabling exercise where research participants suggest words they can associate in any way with something relevant to the research, such as a brand or activity.

They are asked to do this quickly, without thinking too hard and without analysing or censoring their responses. These associations often become the subject of further discussion. Neuro-psychology suggests that concepts may be stored in the brain in associative clusters; it is possible that this simple technique may enjoy a resurgence in popularity as we learn more about how information is processed, stored and retrieved from the brain.

Related Articles

Associative shifting at psychology-glossary.com■■■■■
Associative shifting refers to a Thorndikean concept that describes a process whereby a response is gradually . . . Read More
Epidemiologic ecology at environment-database.eu■■■■■
Epidemiologic ecology: An epidemiologic ecology is the study of the effects of human, physical, biological, . . . Read More
Probe at psychology-glossary.com■■■■■
Probe refers to a technique employed in interviewing to solicit a more complete answer to a question. . . . Read More
Cumulative rehearsal at psychology-glossary.com■■■■■
Cumulative rehearsal is a term used in memory research that refers to a type of rehearsal in which a . . . Read More
Question at psychology-glossary.com■■■■■
A "question" extends beyond its traditional meaning as an inquiry or request for information. Questions . . . Read More
Imaginal scanning at psychology-glossary.com■■■■■
Imaginal scanning refers to a task in which a participant is asked to form a mental image and to scan . . . Read More
Deception at psychology-glossary.com■■■■■
Deception refers to concealment of the purpose and procedures of a study from the participants. -Other . . . Read More
Elicit at psychology-glossary.com■■■■■
Elicit means to bring forth evoke In psychology, "elicit" means to bring out or draw out a response or . . . Read More
Subject at psychology-glossary.com■■■■■
In the context of psychology, a "subject" is an individual who participates in a research study or experiment. . . . Read More
Debriefing at psychology-glossary.com■■■■■
Debriefing refers to a procedure conducted at the end of an experiment in which the researcher provides . . . Read More