Essays & Reflections
Deutsch: Psychologie der Anbieterauswahl / Español: Psicología de la selección de proveedores / Português: Psicologia da seleção de fornecedores / Français: Psychologie du choix de prestataire / Italiano: Psicologia della scelta del fornitore
Selecting a vendor – a CRM implementation partner, a consultancy, a systems integrator – is rarely a cold, rational exercise. It is a decision under uncertainty, made by humans with limited time and abundant confidence in their own judgment. This essay examines the cognitive biases that shape vendor selection and proposes safeguards that make the process measurably more reliable.