Deindividuation refers to loss of self -awareness and evaluation apprehension; occurs in group situations that foster responsiveness to group norms, good or bad..
Cults are excellent examples of deindividuation. Deindividuation is the loss of self-awareness and evaluation apprehension; occurs in group situations that foster anonymity and draw attention away from the individual Through drugs, sex, and psychological conditioning, Manson formed an extremely cohesive, tight cult that followed him and his order. The group had anonymity to a certain extent through their group identity, and the attention was focused on Manson, not on the individual. Deindividuation can help explain the reasoning behind why these people murdered under a group identity.It is the loosening of normal constraints on behavior, leading to an increase in impulsive and deviant acts