Yale Attitude Change approach refers to the study of the conditions under which people are most likely to change their attitudes in response to persuasive messages; researchers in this tradition focus on "who said what to whom"-that is, on the source of the communication , the nature of the communication, and the nature of the audience
Related Articles | |
| Cognitive response theory at psychology-glossary.com | ■■■■■ |
The Cognitive response theory refers to a model of persuasion that assumes that the impact of a message . . . Read More | |
| Elaboration likelihood model at psychology-glossary.com | ■■■■ |
Elaboration likelihood model: elaboration likelihood model ; - the Theory that there are two ways in . . . Read More | |
| Sensitivity at environment-database.eu | ■■■■ |
Sensitivity may refer to the strength of physical or emotional reaction in people; - - In the environmental . . . Read More | |
| Emotions at psychology-glossary.com | ■■■■ |
Emotions is defined as a powerful, largely uncontrollable feelings , accompanied by physiological changes; . . . Read More | |
| Variable at psychology-glossary.com | ■■■■ |
Variable refers to a dimension along which people, things, or events differ; - - In the psychology context, . . . Read More | |
| Message learning approach at psychology-glossary.com | ■■■■ |
Message learning approach refers to an approach to studying persuasion developed by the Yale Communication . . . Read More | |
| Nomothetic at psychology-glossary.com | ■■■ |
Nomothetic refers to an approach to explanation in which people seek to identify a few causal factors . . . Read More | |
| Technique at psychology-glossary.com | ■■■ |
In the field of psychology, a technique is a specific method or approach that is used to achieve a particular . . . Read More | |
| Constructive at psychology-glossary.com | ■■■ |
Constructive when prior experience affects how people recall things and what they actually recall from . . . Read More | |
| Connectionism at psychology-glossary.com | ■■■ |
Connectionism refers to E. L. Thorndike’s term for his theory of learning , based on the notion that . . . Read More | |