Glossary / Lexicon

Deutsch: Yale Einstellungsänderungsansatz / Español: Enfoque de Cambio de Actitud de Yale / Português: Abordagem de Mudança de Atitude de Yale / Français: Approche de Changement d'Attitude de Yale / Italiano: Approccio al Cambiamento di Atteggiamento di Yale /

Yale Attitude Change approach refers to the study of the conditions under which people are most likely to change their attitudes in response to persuasive messages; researchers in this tradition focus on "who said what to whom"-that is, on the source of the communication, the nature of the communication, and the nature of the audience