Counterconditioning refers to the process of replacing an undesired response to a stimulus with an acceptable response; the procedure whereby a CS that elicits one type of response is associated with an event that elicits an incompatible response.

Counterconditioning refers to the principle of substituting relaxation for an anxiety response. Counterconditioning is likewise, a behavior modification technique in which stimuli associated with an undesirable response are presented below threshold or at times when the undesirable response is unlikely to occur. The object is to condition a desirable response to replace the undesirable one, similar to Guthrie’s threshold technique or his method of incompatible stimuli.

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Counterconditioning refers to the process of replacing an undesired response to a stimulus with an acceptable response.

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