Central route to persuasion refers to one of two types of cognitive processes by which persuasion occurs. In the central route, consumers focus on the product messages in the ad, interpret them, form beliefs about product attributes and consequences, and integrate these meanings to form brand attitudes and intentions.
Central route to persuasion refers to the case whereby people elaborate on a persuasive communication, listening carefully to and thinking about the arguments; this occurs when people have both the ability and the motivation to listen carefully to a communication
Other /More definition:
Central route to persuasion refers to persuasion that occurs when interested people focus on the arguments and respond with favorable thoughts.
|ELM (Elaboration Likelihood Model) at psychology-glossary.com||■■■■■■■|
|Cognitive response theory at psychology-glossary.com||■■■■■■■|
|Peripheral route to persuasion at psychology-glossary.com||■■■■■■■|
|Central route to attitude change at psychology-glossary.com||■■■■■|
|Yale Attitude Change approach at psychology-glossary.com||■■■■■|
|Implicit personality theory at psychology-glossary.com||■■■■|
|Social Comparison at psychology-glossary.com||■■■■|
|Socio-cognitive conflict at psychology-glossary.com||■■■■|
|Negative cognitive style at psychology-glossary.com||■■■■|
|Functionalism at psychology-glossary.com||■■■■|