- ELM (Elaboration Likelihood Model) : ELM is the acronym of Elaboration Likelihood Model which is a theory that posits two (2) routes to persuasion, via either conscious or automatic processing . It is a a theory of attitude change that specifies the conditions under which people will think carefully about the content of a persuasive message. It distinguishes between two types of processing - the central route to persuasion and the peripheral route to persuasion

Related Articles

Elaboration likelihood model at psychology-glossary.com■■■■■■■■■■
Elaboration likelihood model: elaboration likelihood model ; - the Theory that there are two ways in . . . Read More
Heuristic-systematic model of persuasion at psychology-glossary.com■■■■■■■
Heuristic-systematic model of persuasion refers to the theory that there are two (2) ways in which persuasive . . . Read More
Cognitive response theory at psychology-glossary.com■■■■■■■
The Cognitive response theory refers to a model of persuasion that assumes that the impact of a message . . . Read More
Central route to persuasion at psychology-glossary.com■■■■■■■
Central route to persuasion refers to one of two types of cognitive processes by which persuasion occurs. . . . Read More
Yale Attitude Change approach at psychology-glossary.com■■■■■■
Yale Attitude Change approach refers to the study of the conditions under which people are most likely . . . Read More
Central route to attitude change at psychology-glossary.com■■■■■■
Central route to attitude change: Central route to attitude change refers to the process that occurs . . . Read More
Inoculation theory at psychology-glossary.com■■■■■
Inoculation theory refers to a model of building resistance to persuasion by exposing people to arguments . . . Read More
Heuristic/systematic model at psychology-glossary.com■■■■■
Heuristic/systematic model refers to a theory that posits two (2) routes to persuasion, via either conscious . . . Read More
Peripheral route to attitude change at psychology-glossary.com■■■■■
Peripheral route to attitude change refers to the process that occurs when people are either unmotivated . . . Read More
Central route (systematic processing) at psychology-glossary.com■■■■■
- Central route (systematic processing) : Central route (systematic processing ) refers to the route . . . Read More