Kitsch refers to art or artwork characterized by sentimental, usually pretentious bad taste. The aesthetic or mentality in which such art is conceived or appreciated. Kitsch also refers to culture or civilization in a degraded state of sentimentality and vulgarity.
In psychology, kitsch refers to a form of art or aesthetics that is considered overly sentimental, tacky, or cheap. It often appeals to mass taste, sentimentality, and nostalgia, rather than artistic merit or authenticity. Kitsch is often characterized by its use of clichéd or sentimental themes, bright colors, and exaggerated, decorative styles.
Examples of kitsch in psychology might include overly sentimental or saccharine representations of emotions or experiences, such as in some forms of popular music or film. Kitsch might also be found in sentimental artwork, such as the mass-produced paintings of sad-eyed puppies or cutesy landscapes.
Kitsch can also be observed in the marketing and branding of products and services, such as the use of cheesy slogans, gimmicky packaging, or over-the-top commercials. It is often associated with consumer culture and the commodification of art and aesthetics.
In psychology, the study of kitsch and its effects on perception and behavior is an area of interest for some researchers. For example, studies have examined the impact of kitsch on consumer behavior, including its ability to evoke emotional responses and create brand loyalty. Other studies have looked at the ways in which kitsch can shape cultural attitudes and values, and how it might be used as a tool for social or political commentary.