Glossary / Lexicon
Brand loyalty
Brand loyalty refers to the degree to which a customer holds a positive attitude toward a brand, has a commitment to it, and intends to continue purchasing it
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| Positivity at psychology-glossary.com | ■■■■ |
Positivity in the psychology context refers to a mental and emotional state characterized by an overall . . . Read More | |
| Precontemplation at psychology-glossary.com | ■■■ |
Precontemplation is a stage in the Transtheoretical Model when humans are not aware that they are practicing . . . Read More | |
| Extraversion at psychology-glossary.com | ■■■ |
Extraversion is defined as one of the two (2) major attitudes or orientations of personality. Extraversion . . . Read More | |
| Prominence at psychology-glossary.com | ■■■ |
Prominence in the psychology context refers to the degree of importance, visibility, or significance . . . Read More | |
| Uniformity at psychology-glossary.com | ■■■ |
Uniformity in the context of psychology often refers to the degree of consistency and sameness in behavior, . . . Read More | |
| Emotion at psychology-glossary.com | ■■■ |
Emotion refers to a state characterized by physiological arousal, changes in facial expression, gestures, . . . Read More | |
| Affiliative values at psychology-glossary.com | ■■■ |
Affiliative values are the values placed on helping or pleasing others, reflected in the amount of time . . . Read More | |
| Idealists at psychology-glossary.com | ■■■ |
Idealists refer to those who believe that ultimate reality consists of ideas or perceptions and is therefore . . . Read More | |
| Branding at psychology-glossary.com | ■■■ |
Branding in the context of psychology refers to the use of psychological principles to create a unique . . . Read More | |
| Enmeshed at psychology-glossary.com | ■■■ |
Enmeshed is a reference to families in which members are overly concerned and overly involved in each . . . Read More | |