Glossary B
Glossary B
Deutsch: Hirnstamm / Español: tronco encefálico / Português: tronco cerebral / Français: tronc cérébral / Italiano: tronco encefalico
Brainstem is a critical part of the central nervous system located at the base of the brain, directly above the spinal cord. It is responsible for basic vital life functions such as breathing, heart rate, and blood pressure.
Brainstorming refers to a group activity which allows people to generate ideas, raise questions, pose solutions, and reach agreement on issues concerning many individuals
Brainwriting refers to brainstorming sessions that involve generating new ideas in writing rather than orally, usually by asking members to add their own ideas to a circulating list.
Brand loyalty refers to the degree to which a customer holds a positive attitude toward a brand, has a commitment to it, and intends to continue purchasing it