Glossary B

Glossary B

Deutsch: Markenbildung / Español: Branding / Português: Branding / Français: Branding / Italiano: Branding

Branding in the context of psychology refers to the use of psychological principles to create a unique identity, image, and experience associated with a product, service, or organization in the minds of consumers. This process involves understanding how consumers think, feel, and behave in relation to brands, and using this understanding to influence their perceptions and behaviors. Branding seeks not only to differentiate a product or service from its competitors but also to connect with consumers on an emotional level, fostering loyalty and trust.

Braxton-Hicks contractions refers to intermittent contractions of the uterus after the third month of pregnancy; the first, usually painless, contractions of childbirth.

Brazelton Neonatal Behavioral Assessment Scale refers to a measure of a newborn's motor behavior, response to stress, adaptive behavior, and control over physiological state.

Breach of confidentiality refers to a critical ethical and legal issue that addresses the importance of the confidential nature of the helping relationship and that confidentiality should only be broken under extreme circumstances such as when there is a "duty to warn. ”

Breakthrough bleeding refers to slight blood loss from the uterus that may occur when a woman is taking oral contraceptives.

Breast buds refers to the first swelling of the area around the nipple that indicates the beginning of breast development.

- Breast Self-Examination (BSE) : Breast Self -Examination (BSE) refers to the monthly practice of checking the breasts to detect alterations in the underlying tissue. It is a chief method of detecting breast cancer.

breathing-related sleep disorder refers to sleep disruption leading to excessive sleepiness or insomnia, caused by a breathing problem such as interrupted breathing or sleep Apnea or labored breathing or hypoventilation