Image theory refers to a Descriptive theory of decision making that posits that the process consists of two stages: (1) a non-compensatory screening of options against the decision maker’s image of values and future, in which the number of options is reduced to a very small set, and (2) if necessary, a compensatory choice process.

Imageless thoughts is a term which according to Külpe refers to the pure mental acts of, for example, judging and doubting, without those acts having any particular referents or images.

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Imagery refers to the mental representation of things that are not currently being sensed by the sense organs.

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Imaginal flooding refers to a behavioral technique in which the client is immersed through imagination in the feared situation.

Imaginal scanning refers to a task in which a participant is asked to form a mental image and to scan over it from one point to another.

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Imaginary audience refers to the belief that others around us are as concerned with our thoughts and behaviors as we are one aspect of adolescent egocentrism.

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Imagination is a term which according to Hume is the power of the mind to arrange and rearrange ideas into countless configurations. According to Aristotle, Imagination is the pondering of the images retained from past experiences.

IMB model of AIDS-preventive behavior refers to a theory postulating that information, motivation, and behavioral skills guide individuals’ protective actions in the sexual domain