Glossary P
Glossary P
Prejudice refers to an attitude, usually negative, towards the members of some Group on the basis of their membership of that group.
Premack principle which is also known as "Grandma's rule," refers to the contingency management technique in which a behavior is reinforced by allowing the individual to engage in a more attractive activity once the target behavior is completed. Premack principle is the notion that a high-probability behavior can be used to reinforce a low-probability behavior; the idea that reinforcement is relative both within an individual and between individuals.