lipoprotein that transports a majority of the plasma cholesterol ; a form of lipoprotein found to be positively related to coronary artery disease. Moreover, Low-density lipoproteins (LDLs) are chemicals that cause fatty deposits to accumulate in arteries, impeding blood flow Please see LDL cholesterol .
Low-ball technique is a strategy in which commitment is gained first to reasonable or desirable terms, which are then made less reasonable or desirable. It is an influence technique based on commitment, in which one first gets a person to comply with a seemingly low-cost request and only later reveals hidden additional costs Lowball technique is getting people to commit themselves to an attractive proposition before its hidden costs are revealed.
memory which refers to the memory system used for relatively permanent storage of meaningful information; the permanent storehouse for memories that has unlimited capacity. LTM (Long-term memory ) is a memory store thought to have a large, possibly infinite capacity that holds onto incoming information for long periods of time, perhaps permanently. LTM (Long-term memory) is also called Secondary memory