Glossary C
Glossary C
- Central route (systematic processing) : Central route (systematic processing ) refers to the route to persuasion that involves careful and thoughtful consideration of the content of the message (conscious processing)
Central route to persuasion refers to one of two types of cognitive processes by which persuasion occurs.
Central sulcus refers to the large groove in the surface of the primate cerebral cortex, separating frontal from parietal cortex
Central tendency refers to a statistical measure that identifies a single score that defines the center of a distribution. It provides a representative value for the entire group.
Central tendency error refers to a type of rating error in which a rater consistently rates all employees in the middle of the scale, regardless of their actual levels of performance.