The Cognitive response theory refers to a model of persuasion that assumes that the impact of a message on attitudes depends on the thoughts evoked by the message.

Other /More definition:
Cognitive response theory refers to a theory which states that all attitude change occurs as a result of the thoughts and beliefs a person has while receiving a persuasive appeal.


Other definition:
Cognitive response theory refers to a theory which states that all beliefs a person has while receiving a persuasive appeal.

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