The Cognitive response theory refers to a model of persuasion that assumes that the impact of a message on attitudes depends on the thoughts evoked by the message.
Other /More definition:
Cognitive response theory refers to a theory which states that all attitude change occurs as a result of the thoughts and beliefs a person has while receiving a persuasive appeal.
Other definition:
Cognitive response theory refers to a theory which states that all beliefs a person has while receiving a persuasive appeal.