Glossary P

Periovulatory period refers to a period of time just before and after the release of the ovum, when fertility is highest.

Peripheral cues are simple features or heuristics that are assumed to show that a message is valid

Peripheral nervous system refers to all nerves coming off of the spinal cord

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- Peripheral Nervous System (PNS) : portion of the nervous system located outside the spinal cord and brain that contains the sensory and motor divisions of all the nerves throughout the body except those found in the Central Nervous System or CNS

Peripheral neuropathy refers to the dysfuntion of the Peripheral Nervous System causing sensory loss

Peripheral retina refers to all of the retina except the Fovea and a small area surrounding the Fovea.

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Peripheral route to attitude change refers to the process that occurs when people are either unmotivated or unable to think about the merits of a message. The attitude change is due to factors unrelated to the perceived merits of the message.

Deutsch: Periphere Route zur Überzeugung / Español: Ruta Periférica a la Persuasión / Português: Rota Periférica para Persuasão / Français: Voie Périphérique de la Persuasion / Italiano: Rotta Periferica alla Persuasione

Peripheral route to persuasion refers to persuasion that occurs when people are influenced by incidental cues, such as a speaker's attractiveness. It is the case whereby people do not elaborate on the arguments in a persuasive communication, but are instead swayed by Peripheral cues.

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