Glossary P

Peripheral retina refers to all of the retina except the Fovea and a small area surrounding the Fovea.

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Peripheral route to attitude change refers to the process that occurs when people are either unmotivated or unable to think about the merits of a message. The attitude change is due to factors unrelated to the perceived merits of the message.

Deutsch: Periphere Route zur Überzeugung / Español: Ruta Periférica a la Persuasión / Português: Rota Periférica para Persuasão / Français: Voie Périphérique de la Persuasion / Italiano: Rotta Periferica alla Persuasione

Peripheral route to persuasion refers to persuasion that occurs when people are influenced by incidental cues, such as a speaker's attractiveness. It is the case whereby people do not elaborate on the arguments in a persuasive communication, but are instead swayed by Peripheral cues.

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Peripheral vision is the vision at the edges of the visual field.

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Peristalsis means contractions that propel food through the digestive tract.

Perlocutionary effect is a term used in the Speech Act Theory that refers to the effect of a speech act on a listener.

Permanency maybe defined as the extent to which a team will remain together or be disbanded after a task has been accomplished.

Permeability is defined as the property of a membrane that refers to the ability of molecules to pass through it. If the permeability to a molecule is high, the molecule can easily pass through the membrane. Permeability is also defined as the idea that constructs can be revised and extended in light of new experiences.