Physical attractiveness is the perception of the physical traits of an individual human person or a group, race, or type of people, as attractive or beautiful.

Such beauty or attractiveness can include many various implications, including but not limited to sexual attractiveness, "cuteness", and physique. Some aspects of how physical traits are judged attractive are universal to all human cultures, while others are restricted to particular cultures/societies or time periods. Physical attractiveness can have a significant effect on how people are judged, in terms of employment or social opportunities, friendship, sexual behavior, and marriage. In many cases humans attribute positive characteristics, such as intelligence and honesty, to attractive people without consciously realizing it. Certain aspects of such attribution behavior have been scientifically documented. It is the presumption that physically attractive people possess other socially desirable traits as well: What is beautiful is good.

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