Glossary H

Glossary H

Deutsch: Heterosexualität / Español: Heterosexualidad / Português: Heterossexualidade / Français: Hétérosexualité / Italiano: Eterosessualità

Heterosexuality in the psychology context refers to a sexual orientation characterized by an emotional, romantic, or sexual attraction to individuals of the opposite sex or gender. It is one of the main categories of sexual orientation, alongside homosexuality, bisexuality, and asexuality. In psychology, the study of heterosexuality encompasses various dimensions, including biological, emotional, cultural, and societal factors that influence the development and expression of sexual orientation.

Heterozygous when the alleles in a pair of chromosomes differ from each other; having two (2) two different alleles.

Heuristic refers to a rule of thumb that often helps in solving a certain class of problems, but makes no guarantees. Likewise, a rule-of-thumb strategy that enables quick, efficient judgments.

Heuristic persuasion attitude change resulting from cues which indicate that the position advocated in a message is valid

Heuristic processing refers to superficial analysis of a message that focuses on cues indicating the validity or invalidity of the advocated position

Heuristic value refers to a criterion for evaluating the scientific merit of theories. An Heuristic theory is one that continues to stimulate new research and new discoveries

Heuristic-systematic model of persuasion refers to the theory that there are two (2) ways in which persuasive communications can cause attitude change; people either systematically process the merits of the arguments or use mental shortcuts (Heuristics ), such as "Length equals strength"

Heuristic/systematic model refers to a theory that posits two (2) routes to persuasion, via either conscious or automatic processing