Glossary H
Glossary H
Heuristic-systematic model of persuasion refers to the theory that there are two (2) ways in which persuasive communications can cause attitude change; people either systematically process the merits of the arguments or use mental shortcuts (Heuristics ), such as "Length equals strength"
Heuristics is defined as informal, intuitive, speculative strategies that sometimes lead to an effective solution and sometimes do not; mental shortcuts that provide quick estimates about the likelihood of uncertain events
Hibernation reaction refers to a Mood disorder involving a cycling of episodes corresponding to the seasons of the year, typically with depression occurring during the winter. Hibernation reaction is another name for Seasonal affective disorder (SAD ), Winter blues, Winter depression or Cabin fever