Glossary T
Glossary T
Deutsch: Der periphere Weg / Español: La ruta periférica / Português: A rota periférica / Français: La voie périphérique / Italian: La via periferica
The peripheral route is a concept in psychology, particularly within the framework of the Elaboration Likelihood Model (ELM) of persuasion. This model, developed by Richard E. Petty and John Cacioppo in the 1980s, explains how people are persuaded to change their attitudes or behaviours. The peripheral route refers to the process of persuasion that occurs when an individual is influenced by superficial cues or peripheral factors rather than the content or quality of the arguments themselves.