Glossary S

Glossary S

An opinion is called Subjective, when there is a lack of agreement among judges, scorers, or observers.

Subjective norms refer to people's beliefs about how those they care about will view the behavior in question

Subjugation refers to the belief that a person must submit to the control of others, or else punishment or rejection will be forthcoming.

Sublimation refers to the channeling of unacceptable impulses into more acceptable outlets.

Subliminal is existing or functioning below the threshold of consciousness, such as images or words, often sexual, that are not immediately apparent to the viewer of an advertisement, intend

Subliminal messages refer to words or pictures that are not consciously perceived but that supposedly influence people's judgments, attitudes, and behaviors

Subliminal perception is a perception of a stimulus below the threshold for conscious recognition or of conscious awareness .

Suborner refers to one who suborns, that is induces another to perform an unlawful act secretly or give false testimony.