Psychology Glossary
Lexicon of Psychology - Terms, Treatments, Biographies,

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Bait-and-switch

Deutsch: Bait-and-Switch / Español: Señuelo y cambio / Português: Isca e troca / Français: Appât et interrupteur / Italiano: Esca e cambio /

Bait-and-switch refers to influence technique based on commitment, in which one draws people in with an attractive offer that is unavailable and then switches them to a less attractive offer that is available.

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Baiting crowd

Baiting crowd refers to a gathering of people in a public location whose members torment, tease, or goad others.

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Balance

Balance refers to a biological system that enables us to know where our bodies are in the environment and to maintain a desired position.

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Balance theory

Balance Theory refers to the formulations of Heider and of Newcomb that specify the relationships among (a) an individual's liking for another person; (b) his or her Attitude about given topic;

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Balanced Latin square design

Balanced Latin square design refers to a counter-balancing scheme in which each condition is preceded and followed equally usually by every other condition

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Balancing Priority

Deutsch: Prioritätenabwägung / Español: Priorización equilibrada / Português: Priorização equilibrada / Français: Équilibrage des priorités / Italiano: Bilanciamento delle priorità

Balancing Priority refers to the cognitive and behavioral process by which individuals or groups allocate attention, resources, and effort across competing demands to achieve an optimal outcome. In psychology, this concept is closely tied to decision-making theories, executive functioning, and stress management, as it involves evaluating trade-offs between short-term and long-term goals. The ability to balance priorities effectively is critical in both personal and professional contexts, where conflicting demands often require adaptive strategies.

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Balint's syndrome

Balint's syndrome is a term related to damage of the parietooccipital area of both hemispheres includes visual Agnosia together with other visuo-spatial difficulties, such as misreaching and left-sided neglect.

Ballistic movement

Ballistic movement refers to the motion that proceeds as a single organized unit that cannot be redirected once it begins

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