Glossary B

Bait-and-switch refers to influence technique based on commitment , in which one draws people in with an attractive offer that is unavailable and then switches them to a less attractive offer that is available.

Baiting crowd refers to a gathering of people in a public location whose members torment, tease, or goad others.

Balance refers to a biological system that enables us to know where our bodies are in the environment and to maintain a desired position.

Balance Theory refers to the formulations of Heider and of Newcomb that specify the relationships among (a) an individual's liking for another person; (b) his or her Attitude about given topic;

Balanced Latin square design refers to a counter-balancing scheme in which each condition is preceded and followed equally usually by every other condition

Balint's syndrome is a term related to damage of the parietooccipital area of both hemispheres includes visual Agnosia together with other visuo-spatial difficulties, such as misreaching and left-sided neglect.
Ballistic movement refers to the motion that proceeds as a single organized unit that cannot be redirected once it begins
Ballistics refers to the study of projectiles in flight