Glossary I
Glossary I
Informational influence refers to conformity motivated by a desire to hold correct opinions and do the right thing. Conformity occurs when people accept evidence about reality provided by other people. Informational influence is one method through which a group may influence an individual is via the information that the group possesses.
Informational power is the power based on the potential use of informational resources, including rational argument, persuasion, or factual data.