Glossary P
Glossary P
Personification is defined as a simple and flexible Projective technique in which respondents are asked to imagine something inanimate, usually a brand as if it were a person. They are asked to describe this person's way of life (their kind of work, their favorite places to go on vacation, etc) , how they look and so on
In the psychology context, perspiration refers to the act of sweating, which can be both a physical and psychological response. Sweating is a natural process that occurs when the body's temperature rises, either as a result of exercise or exposure to heat. However, sweating can also occur in response to psychological stimuli, such as stress or anxiety..
Persuasion is defined as a deliberate attempt to change attitudes or beliefs with information and arguments; the process by which a message induces change in beliefs, attitudes, or behaviors.
Persuasive-arguments theory is an explanation of polarization in groups assuming that group members change their opinions during group discussion, generally adopting the position favored by the majority of the members, because the group can generate more arguments favoring that position.